Warm pitching has, over time, proven to be one of the seamless ways to get the attention of a brand or an individual you want to work with or for. You can use a few sentences to create a strong connection with potential clients that could positively affect your career. However, writing a compelling warm pitch can be challenging, especially when it’s your first time.
Thus, we have outlined 10 tips to help you curate amazing warm pitches that will position your products or services in the heart of potential clients. Follow through each one of them carefully. Let’s dive in!
1. Narrow Your Search to Prospects in Your Niche
The first step to writing a warm pitch is identifying your target audience. Instead of reaching out to random people, narrow your search to brands and people in the same industry as you. It saves you time, energy, and resources. However, if you must diversify, ensure your prospects are somehow related to your expertise or may need your products or services.
To narrow your search, use keywords peculiar to your niche on any internet-enabled platform, such as Google, LinkedIn, and Facebook. You can also check newspapers, magazines, TV shows, or other media outlets.
2. Find Something That Excites You and Be Assertive About Your Interest
To warm up to people, you need to show that you like them or what they do. So, while you search for prospective clients, look out for things that excite you about them. It could be their products, work culture, workspace, or track record. Whatever it may be, use it to cement your interest in the brand.
Plus, there is no guesswork in warm pitching. You have to be assertive and confident about your interest before reaching out. This shows prospective clients that you have done your homework about their brand and could prompt a positive response.
After identifying your target audience and highlighting things that interest you about them, the next step is getting their contact information. It could be their phone number, social media handles, or email address. Moreover, be cautious while searching for their contact info. This is because different types of internet fraud and scams, and even impersonation, are on the rise in the digital space.
Use your discretion to vet any information online, ensuring they are accurate. You can also look within your network for a mutual friend or colleague with their contact details. Except when asked, you can keep your source anonymous when warm pitching.
4. Write the Pitch
This is where you make magic. You can use any of the most reliable online notepads to jot down your thoughts about prospective clients. Afterward, turn those thoughts into the body of your pitch. Start with a short, catchy headline or subject. Exchange pleasantries, then dive into the pitch proper.
Also, include a hook with action words and keep the reader glued to the end. Although you’re expected to sell yourself, don’t make your pitch entirely about you. Instead, capitalize on what your prospects stand to gain from using your product or service.
This shows them you’re not just interested in making money, but in offering value. However, do not overshare or exaggerate. And before you wrap up, give a vote of thanks and add a call to action to spark a conversation.
5. Personalize Your Pitch
You need not be directly connected with your prospects to be personable. Little gestures like addressing them by their names and revealing what you like about them may be all you need to gain their attention.
Furthermore, be original and avoid any form of plagiarism. There are too many generic warm pitches on the internet that most clients are already familiar with. Using any of them may put you at risk of being ignored. Yet, you can use them as inspiration, but do not copy verbatim—be unique!
6. Don’t Be Mechanical
The primary intent of your pitch is to warm up to clients. And doing so requires some form of human touch and relatability. While being professional in your approach is important, you don’t have to be overly official. Be flexible and cordial, and make room for further interactions. You can also add a short story relevant to your recipient’s business.
Furthermore, don’t just dump your warm pitch in their inbox and move away. You can connect with prospective clients via any social media platform they are active on, drop a few comments on their posts, react, and share as often as possible. This will help them get familiar with your name and will most likely respond swiftly.
7. Keep It Short and Simple
Simplicity never goes out of style, even in warm pitching. Remember, your prospects didn’t ask to be contacted. There are chances that they are busy and may not have the time to read long messages. Plus, they may have a daily influx of warm pitches already.
Therefore, save them the stress and keep your sentences simple and short. At least, ensure your warm pitch is within 200 words. Anything more than that could bore your recipients and ruin the pitch’s purpose.
8. Proofread and Format
Failing to proofread your pitch increases its chances of being tossed in the recycle bin. After writing your pitch, run them by a reliable friend or a text editor app, like Grammarly, to check for grammatical errors, spelling, and punctuation before sending them to your potential clients. In addition, ensure your pitch takes the proper format from start to finish.
Begin with a subject, salutation with the recipient name, introduction (the reason for reaching out), body (the central message), conclusion, call to action, and vote of thanks. You can also include other details like links to your website/portfolio and social media handles. This makes it easy for them to follow up and peruse your profile. Most importantly, use a professional font and font size.
9. Send Your Pitch Through Active Channels/Platforms
In addition to getting accurate information about your potential clients, endeavor to send your pitch via active channels where you are sure they would most likely get the message. For example, you may send your pitch to the correct WhatsApp number of a prospect, but they may not be active on WhatsApp at the time. Hence, it is very unlikely they will see your pitch.
Take time to go through all their social media handles to understand their mode of interaction. This will help you know which platform they are most active on. You can also check their bios for additional information about how to reach them.
Most people provide the fastest medium to reach them on their bios. It could be a Linktree link, an email, or a phone number. The aim is to have them receive your message as early as possible and grant you the audience you seek.
10. Keep Track of Your Pitches
Keeping track of your pitches helps you monitor your progress and stay organized and accountable. You get to know who replied and when, those needing follow-ups, and successful pitches. It also helps you to self-evaluate as often as possible and discover how best to get better at warm pitching.
You can use an Excel spreadsheet or other Excel alternatives to keep track of all your pitches. Create columns for the following details:
- Recipient’s Name
- Contact information
- Products or services
- What interests you about the company
- What you intend to offer
- The date you sent the pitch
- The date you received a reply
Note that you are free to add more columns according to your preferences.
Build Your Clientele With Warm Pitches
Warm pitching is one of the easiest ways to build your clientele. However, it requires a lot of patience, resilience, and intentionality, especially if you are a beginner at sending warm pitches. You need to learn how to cope with rejection when starting a new career path, as you may receive a lot of “Not interested” and feel overwhelmed most of the time.
Nonetheless, be rest assured you’re building a network of potential clients. It is all about creating a lasting impression and fostering long-term relationships. Keep sending your pitches, following up as many as possible, and staying positive.